Privacy Policy

Privacy Policy
This privacy policy sets out how Max2Play uses and protects any information that you give Max2Play when you use this website. Max2Play is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Max2Play may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

We may collect the following information:

– name
– contact information including email address
– demographic information such as postcode, preferences and interests
– other information relevant to customer surveys and/or offers

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies
A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:

whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at [email protected]

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

If you signed up for the Max2Play newsletter, we will use your personal data only to send you the newsletter. If you want to revoke your confirmation, you can sign off from the newsletter at any time.

Use of Google Analytics
Max2Play uses Google Analytics, which is a web analysis service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, which are text files that are stored on your computer and make it possible for us to analyse your use of this website. The information about your use of this website that is generated by means of a cookie is, in most cases, transferred to a Google server in the USA and stored there. However, if IP anonymization is activated on this website and you are located in a member state of the European Union or in another contracting state to the Agreement on the European Economic Area, your IP address will first be shortened by Google. Only in exceptional cases will your complete IP address be transferred to a Google server in the USA and shortened there. Google will use this information on behalf of the operator of this website in order to analyze your use of this website, compile reports on website activities, and render further services related to website and internet usage for the operator of this website.
The IP address provided by your browser in the context of Google Analytics will not be merged by Google with other data. You can prevent storage of cookies by means of a setting in your browser software; however, we must advise you that in this case you might not be able to use all the functions of this website to their full extent.
Beyond this, you can also prevent collection of the data that is generated by cookies and related to your use of this website (including your IP address) by Google as well as processing of this data by Google by downloading and installing the browser plugin available under the following link. We like to point out, however, that in this case you might not be able to use all the website’s functions to their full extent. By using our website, you agree to the processing of the compiled data by Google in the aforementioned manner and for the aforementioned purpose.

Use of Google AdSense / Doubleclick
Max2Play uses Google Adsense, an advertisement service of Google Inc., Mountain View, USA (“Google”). Google Adsense uses “Cookies” which are stored by your browser (e.g. as small text files) on your computer and which allow an analysis of your usage of this website. Google Adsense also uses so-called “Web Beacons” (little invisible images) to collect information. By using Web Beacons simple actions like visitor traffic on the website may be recorded and collected. The information about your usage of the website generated by the cookies and/or Web Beacons (including your IP address) will be transmitted to a server of Google in the United States of America and will be stored there. You can prevent the storage of cookies in your browser.

Here, you can disable Googe AdSense Cookies: and

Use of the Facebook-Plugin
On these websites, the plugins of the social network are utilized, which are run by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). If you open a website of our web presence with such a plugin, a connection to the Facebook servers is established and the plugin is shown through a message to your browser. Hereby, the Facebook server is signaled which websites of ours you have visited. If you are logged in as a member of Facebook at that time, Facebook will assign this information to your Facebook user account. By using the plugin functions (e.g. click on the “like”-buttons, writing of comments), this information is also attributed to your Facebook user account, which you can only prevent by logging out before using the plugins.
Further information on the gathering and usage of data by Facebook and your respective rights and possibilities to protect your privacy can be found in the privacy section on Facebook.

Use of the Google “+1″ Button
On these websites, the “+1″ button of the social network Google Plus by Google Inc., 1600 Amphitheatre Parkway, Mountain View, California, 94043 USA, (hereafter referred to as „Google“) is used. If you open a website of ours with the “+1″ button, a connection with the Google servers is established and concurrently, the button is displayed on the webpage by accessing your browser. Thereby, the Google servers are informed, which of our webpages you have visited. The “+1″ button is not used to gather your visits on the internet. Google does not log your browser history or analyse your visit on a website with a “+1″ button in any other way. Google stores about two weeks worth of data about your visit for system maintenance and troubleshooting purposes. However, this information is not structured in terms of individual profiles, user names or URL’s and are not forwarded to us. If you are logged into Google Plus and use the “+1″ button, Google gathers information on your Google profile, your recommended URL, your IP address and other browser-related information. If you withdraw your +1, this data is deleted. If you made your Google Plus profile public in your settings, your +1’s together with your profile name and your photo can be displayed in Google services like search results or your Google profile, or in other places on websites or adverts on the internet. If you do not want Google to use and process your data in the aforementioned way, you need to log out of Google Plus before visiting our website. Further information on the gathering and usage of data by Google and your respective rights and possibilities to protect your privacy can be found in the privacy section of Google:

Conversion Tracking Pixel of Facebook and Facebook Custom Audience
With your permission we use on the “conversion tracking pixel” of the Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (Facebook). With this tool we can follow actions of the users after they saw or clicked a Facebook advertisement. Therefore we can record the efficiency of Facebook advertisements for statistical and market research purposes. The collected data are anonymous, means we cannot see the personal data of the user. To our knowledge and your information Facebook will store and process these data.
Facebook is able to connect these data with your Facebook account and use them for own advertise purposes according to its own privacy policy you find under You are able to give permission to Facebook and its partners for the use of advertisement in and outside of Facebook. Storing of a cookie on your computer for these purposes is possible. Only users over 13 years of age can declare such permission. If you are younger please ask your legal guardian.

Facebook users should note that uses the Website Custom Audience communication tool from Facebook. For this purpose, so-called Facebook pixels are built into our websites. If you are a Facebook user, Facebook is thus able to assign your visit of our website pages to your Facebook user account. What is more, Facebook can subsequently find out whether a particular Facebook ad was effective. The Facebook pixel also enables us to distribute ads to defined recipients via Facebook. For this purpose, we exclusively receive statistical data from Facebook that is not related to actual persons. The purpose of this measure is to optimize our website in terms of advertising appeal, market research, and demand-driven design. The pixel-based tracking activities are performed in a way that does not enable us to identify you personally and only marks users as visitors of our website in anonymized form for us.

For more information on the purpose and extent of data collection and further processing and use of the data by Facebook as well as the options you have to protect your privacy, please refer to the Facebook data privacy policy that can be found at Right of revocation: Objections against the use of Facebook Website Custom Audiences can be made at For this, you must be logged in to Facebook.